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91. The third phase of value creation sequence is _________?

A. communicating the value
B. providing the value
C. making the superior product
D. choosing the value

92. A written document that summarizes the marketing objectives and how to achieve them is called __________?

A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective

93. The gathered and acted upon information about the market and its offerings is the part of _________?

A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process

94. The strategies such as diversification, penetration and market development are the part of __________?

A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth

95. The network of specific suppliers and distributors to create superior value is called __________?

A. supply chain
B. value chain
C. product chain
D. marketing chain

96. The ‘inbound or outbound logistics’ are the part of value chains __________?

A. primary activities
B. marketing activities
C. financial activities
D. raw material activities

97. A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?

A. environmental threat
B. environmental opportunity
C. environmental strength
D. environmental weakness

98. The Company licenses to companies for producing its products is classified as ________?

A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations

99. In the value creation, ‘choosing the value’ phase includes _________?

A. segmentation
B. targeting
C. positioning
D. all of the above

100. The Company’s core business process includes __________?

A. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above