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101. The strategic plan to carry activities for profitable business unit is the activity of _________?

A. business unit level
B. division level
C. decision level
D. corporate level

102. The levels involve in marketing plan are __________?

A. strategic level
B. tactical level
C. organizational level
D. both A and B

103. The first level of planning starts with __________?

A. corporate planning
B. division planning
C. business planning
D. product planning

104. A game plan for achieving goals is called __________?

A. strategy
B. objective
C. management
D. alliances

105. The ‘diversification strategy’ is used to gain market share in __________?

A. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets

106. The ‘core competency’ does not consider _________?

A. source of competitive advantage
B. perceived benefits
C. variety of markets
D. easy imitation

107. The ‘operations, sales and services’ are the part of firm’s value chain _________?

A. marketing activities
B. financial activities
C. raw materials
D. primary activities

108. The organizational levels in a Company are ___________?

A. Two
B. Three
C. Four
D. Five

109. The ‘chain of value’ identifies _________?

A. Four primary activities
B. Five primary activities
C. Six primary activities
D. Seven primary activities

110. All the activities that define the target markets and potential customer’s is the part of _________?

A. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering process