marketing mcqs

If you need assistance preparing for a marketing exam or test, www.gurumcqs.com provides Marketing MCQs with answers and explanations. These MCQs are beneficial for students pursuing MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM, and MCA. They are also valuable for NTS, FPSC, KPPSC, ETEA, and other test preparations. The Marketing MCQs cover a range of topics including Core Concepts of Marketing, Marketing Management, Marketing Mix (Price, Product, Promotion, Place), New Product Development, Brand Management, Marketing Environment, Consumer Behavior, Integrated Marketing Communications, and more. Additionally, you can find Finance MCQs with answers on the platform.

41. The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?

A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination

42. The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as _________?

A. English auctions
B. Dutch auctions
C. equalizing-bid auctions
D. Australian auctions

43. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

A. First degree
B. Second degree
C. Third degree
D. Fourth degree

44. The total cost is divided by production level to calculate _________?

A. average costs
B. fixed costs
C. variable costs
D. discounted costs

45. The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing

46. The selling of the product’s price is set with the help of ________?

A. demand
B. supply
C. cost
D. discount and allowance

47. If the demand for the product does not change with the small change in price then the demand is said to be ________?

A. interactive
B. augmented
C. elastic
D. inelastic

48. The cost of products that fluctuate with the level of production are classified as ___________?

A. total costs
B. augmented costs
C. variable costs
D. fixed costs

49. If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?

A. 5333
B. 6333
C. 7333
D. 4333

50. If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?

A. $18,000
B. $16,000
C. $340,000
D. $34,000

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