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51. The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

A. offset
B. buy back arrangement
C. barter
D. compensation deal

52. The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricing

53. The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

A. break-even pricing
B. perceived value pricing
C. target return pricing
D. value pricing

54. The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

55. The extra payment awarded for sales program and advertising is classified as ___________?

A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances

56. The overhead costs are also known as ___________?

A. employees’ salaries
B. labor wages
C. fixed costs
D. variable costs

57. The floor of the product’s price is set with the help of __________?

A. supply
B. cost
C. discount and allowance
D. demand

58. The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?

A. season pricing
B. emergency pricing
C. channel pricing
D. time pricing

59. The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?

A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing

60. The price cutting technique leads to various possible traps including __________?

A. price-war traps
B. shallow-pockets traps
C. low-quality traps
D. all of above