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61. The first step in the procedure of setting the price is to _________?

A. analyzing prices of competitor’s
B. estimating costs
C. determining demand
D. select pricing objective

62. The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

A. markup pricing
B. target return pricing
C. target return costing
D. markup costing

63. The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

64. The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?

A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination

65. Considering accumulated production experience, the decreasing in average cost is classified as ___________?

A. experience curve
B. learning curve
C. observational curve
D. both A and B

66. The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing

67. The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

A. barter
B. compensation deal
C. offset
D. buy back arrangement

68. Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?

A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. None of above

69. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions

70. The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing