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71. The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?

A. unit cost
B. break-even volume
C. target return price
D. target return cost

72. The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?

A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount

73. The ‘market-penetration strategy’ is used to gain market share in __________?

A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market

74. The value creation process and value delivery sequence can be divided into ___________?

A. Three phases
B. Four phases
C. Five phases
D. Six phases

75. The rental car services and hotels sometime offer mutual discount is an example of ___________?

A. pricing collaborations
B. transport alliances
C. room service alliances
D. special discounts

76. The second phase of value creation sequence is _________?

A. providing the value
B. choosing the value
C. making the value
D. communicating the value

77. The ‘product-development strategy’ is used to gain market share __________?

A. new products in new market
B. current product in current market
C. new products in current markets
D. new products for new markets

78. The process of defining the focus of selling to potential market is called __________?

A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition

79. Activities in the value chain’s support are included __________?

A. procurement
B. technology development
C. infrastructure of firm
D. all of the above

80. In the value creation, ‘providing the value’ phase includes _________?

A. determining specific features
B. determining product price
C. determining product inventory
D. both A and B