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81. The building of understanding, individual customer offerings and deeper relationships is the part of ____________?

A. customer acquisition process
B. the new-offering process
C. customer relationship management
D. the strategic management process

82. The ‘value chain’ identifies primary activities and __________?

A. Four support activities
B. Five support activities
C. Six support activities
D. Seven support activates

83. The phases in value creation sequence process does not include __________?

A. choosing the value
B. communicating the value
C. providing the value
D. making the superior product

84. The planning of marketing tactics, merchandising and customer services is the part of ___________?

A. strategic marketing plan
B. market opportunities
C. tactical marketing plan
D. firm’s financial plan

85. The process of planning where to allocate the funds of business unit is the part of planning under __________?

A. division level
B. business level
C. corporate level
D. decision level

86. The last divisional level for firm’s planning is __________?

A. planning at decision level
B. planning at business level
C. planning at corporate level
D. planning at production level

87. The structure, policies and corporate culture to change business environment are called __________?

A. organization
B. company
C. conglomerate
D. diversified market

88. The shared values, norms, stories and beliefs characterizing the organization are called __________?

A. organizational culture
B. departmental culture
C. business environment
D. analytical environment

89. In the value creation, ‘communicating the value’ phase includes __________?

A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities

90. Most of the time, the company’s specialized departments handle the ___________?

A. support activities
B. primary activities
C. financial activities
D. supplying activities